Excuses. Excuses. Bravo!
Rationa Liza might be my Harry Potter character name. With a dismissing flick of the wrist I'll generate a magical, unbeatable excuse for whatever I need to substantiate, rational or not. Subscribe to, or worse, buy over-the-counter, too many magazines? It's fashion research for my job. Watch too many movies (in pajamas, in bed)? It's entertainment research for my job. Getting a new cell phone? It's mobile technology research for my job.